Jorge grew up playing football with his cousins on the farms around Aserr√≠ where their parents worked picking coffee.
Jorge bought Finca El Cedral in 2007 from Don Fernando Monge, who had inherited it from his father Don Adan Monge. The Monge family owned the farm for 50 years, and before that the property belonged to the Rojas family, a major coffee producing entity in the area during the twentieth century.¬†
One of Jorge‚Äôs first concerns on Finca El Cedral Alto was to protect the six water sources on the property. The waterways form the beginning of the Rio Jorco River and serve as drinking water aquifers for the nearby towns of Cedral Abajo, Vuelta de Jorco, and Acosta, as well as acting as irrigation sources for surrounding farms. The farm is dotted with stunning waterfalls thanks to these water sources ‚Äî a reminder of the importance and power of freshwater to people, flora, fauna, and agriculture.
The coffee is very clean, tasting like white tea, and bright lime.